Experts in advanced refrigeration and air-conditioning


Can you tell me about your company and what you do?
I work as a product manager in one of the largest wholesalers in Sweden. Ahlsell is the leading Nordic distributor of installation products, tools and supplies addressing installers, contractors, facility managers, industry, energy companies and the public sector. We are 5700 skilled and dedicated employees, over 240 stores and three central warehouses. We are committed to our customer promise: Ahlsell makes it easier to be professional!
We provide, among other things, equipment to the refrigeration market and we are one of the market leaders in Sweden

What problems did you have in your business before using our inverter condensing units iCOOL?
During many years we searched for a supplier of energy efficient variable speed units to meet the increasing demand from our customers.

What made you buy our product?
We came across the units from Area Cooling during the Chillventa exhibition in Nuremberg and we immediately saw the potential in the product range.
The units are extremely well engineered with a lot of functions that we search for, such as the emergency function in case of inverter break down. At the same time we want to have a supplier that can produce the product in Europe, in order to cut the transportation emissions and also keep short lead times. After discussing this with Area we were sure that we had found a supplier that ticked all the boxes.

What made you choose Area Cooling Solutions?
Working with Area is extremely easy since the contacts are very direct. We get the feeling that the company is open minded for the local variations that arises depending on who the end-customer is. The response time from the sales department only an hour away.
Also there is a feeling for quality that is extremely important for us and our customers. Sweden is a land with long distances between different installations. It makes more important to have a product that you can install and forget.
The units are also very user friendly since the set up procedure is done in only a few steps that are very well described in the start up manual. This makes the commissioning time for the installer very short.

Ahlsell as a company has a very high quality reputation and for us it is important to keep this. Working with suppliers like Area cooling helps us to maintain this reputation.